Tandem lets you build your own in-app AI agent and copilot. It lives inside your product interface so users can prompt your app to do actions, ask questions, and get explanations — a new way to use your product.

What use cases does Tandem support?

Tandem supports user onboarding, activation, feature adoption, product usage, support ticket deflection, revenue expansion, trial conversion, and self-service success. For internal tools: employee onboarding, software training, IT self-service, and process compliance.

How do I add AI to my product without rebuilding?

With a single JavaScript snippet. No backend changes or API integrations. Navigate to any page, click to place an AI agent. Non-technical teams configure and deploy without engineering.

What can the in-app AI agent do?

It understands natural language, executes actions like clicking buttons and filling forms, navigates anywhere in your app, drives multi-step processes, triggers proactively, and resolves support questions in context.

How does Tandem reduce support tickets?

The AI agent resolves issues in context before they become tickets, handles complex questions, and delivers consistent help across every touchpoint. Customers report up to 70% ticket deflection.

Yes. SOC2 Type II certified, GDPR compliant, and AES-256 encrypted for enterprise-grade security.

The only way to onboard users with AI

Activate new users without needing them to lear your product.
Take them to the right path for their needs, see exactly where they drop and assist them proactively.

Start for free

Trusted by 100s of leading teams

Case study

Trusted by 100s of leading teams

Case study

Users do not give second chances to products they don't understand.

Get them to first value, fast.

Activate new users

Do setups for them

Demo your product live

Build config & flows

Title 5

Activate new users

Do setups for them

Demo your product live

Build config & flows

Title 5

Activate new users

Do setups for them

Demo your product live

Build config & flows

Title 5

Over 900 million people use ChatGPT to get things done.

They are not sticking around to absorb a 10-step product tour or read a faq.
They need it done, they need it quick.

Play demo (1:23)

Play (1:23)

Backed by

Founders from

Your user journey to activation

From unknown visitor to activated user to expanded power user.

Your user journey to activation

From unknown visitor to activated user to expanded power user.

Step 1

Understand what they need

The user tells your AI agent what they're trying to do. It qualifies their goal, maps it to the right features, and builds a personalised path — not a generic tour.

Your features. Matched to their goal. From day one.

Step 1

Understand what they need

The user tells your AI agent what they're trying to do. It qualifies their goal, maps it to the right features, and builds a personalised path — not a generic tour.

Your features. Matched to their goal. From day one.

Step 2

Guide them to first value

As users move through your product, the agent follows. It reads the page, understands the context, and guides them step by step — like a CS rep who's always in the room.

Users move forward. Without needing to figure it out.

Step 2

Guide them to first value

As users move through your product, the agent follows. It reads the page, understands the context, and guides them step by step — like a CS rep who's always in the room.

Users move forward. Without needing to figure it out.

Step 3

Do the hard parts for them

The agent takes over the parts that kill activation — configuration, integrations, complex forms & more. It doesn't just point users toward completion, it does the task for them. no ticket. just done.

First value. Faster. Without the drop-off.

Step 3

Do the hard parts for them

First value. Faster. Without the drop-off.

Step 4

See where they drop, iterate

You can't fix what you can't see. Tandem shows you the exact moment users stopped — what they clicked, what they skipped, what they asked. Drop-off becomes a product signal, not a mystery.

Data that tells you where to act next.

Step 4

See where they drop, iterate

You can't fix what you can't see. Tandem shows you the exact moment users stopped — what they clicked, what they skipped, what they asked. Drop-off becomes a product signal, not a mystery.

Data that tells you where to act next.

Step 5

Keep them activated

First value isn't the ceiling. Adoption & upselling come next. The agent surfaces what's next before they think to look and nudges them deeper into your product at the right moment.

More usage. More revenue. Without more headcount

Step 5

Keep them activated

First value isn't the ceiling. Adoption & upselling come next. The agent surfaces what's next before they think to look and nudges them deeper into your product at the right moment.

More usage. More revenue. Without more headcount

Adoption stack for the AI-era

"We were seeing concerning feedback in our G2 reviews about self-onboarding difficulty. Tandem changed who can successfully use our product."

How Qonto uses tandem to drive feature adoption and revenue expansion for 1M+ users.

Tom Chen
CPO @ Aircall

Read full case study

Your users don't want

Your users actually want

How it works

Ambient intelligence that enables the user and then gets out of their way.

How it works

Ambient intelligence that enables the user and then gets out of their way.

Learns your product

Drop a script and Tandem maps your pages, elements, and flows automatically. Layer in your docs, workflows, and best practices. It knows not just how your product works, but how it should be used

Learns your product

Drop a script and Tandem maps your pages, elements, and flows automatically. Layer in your docs, workflows, and best practices. It knows not just how your product works, but how it should be used

Sees the screen

New users say what they need. The agent handles setup and delivers the aha moment.

Sees the screen

New users say what they need. The agent handles setup and delivers the aha moment.

Connects to your data

Plug your backend via MCP or API. the AI can pull user data, check account states, trigger actions — it's not guessing, it's working with real information.

Connects to your data

Plug your backend via MCP or API. the AI can pull user data, check account states, trigger actions — it's not guessing, it's working with real information.

Qualifies with the right depth

The AI adapts how many questions it asks based on what it already knows. No 12-step survey — just the right amount to build a plan.

Qualifies with the right depth

The AI adapts how many questions it asks based on what it already knows. No 12-step survey — just the right amount to build a plan.

Remembers across pages

Session memory persists across navigation. what the user filled on page 1, what they filtered on page 3 — the AI carries the full context throughout.

Remembers across pages

Session memory persists across navigation. what the user filled on page 1, what they filtered on page 3 — the AI carries the full context throughout.

Points and highlights

The AI overlays directly on your interface. It highlights elements and draws attention to the right buttons. No need to tag or instrument your components.

Points and highlights

The AI overlays directly on your interface. It highlights elements and draws attention to the right buttons. No need to tag or instrument your components.

Acts on behalf of the user

When the task is complex, the AI takes over — fills forms, clicks through flows, configures settings. Full agentic execution inside your product.

Acts on behalf of the user

When the task is complex, the AI takes over — fills forms, clicks through flows, configures settings. Full agentic execution inside your product.

Configure the experience

Define the tone of voice, set the branding, decide when the AI steps in and when it stays quiet. Your onboarding, your rules.

Configure the experience

Define the tone of voice, set the branding, decide when the AI steps in and when it stays quiet. Your onboarding, your rules.

Enterprise-grade security and compliance

SOC2 Type II

GDPR Compliant

AES-256 Encryption

FAQ

Can we really deploy this without engineers?

Yes. Your team can build and deploy agents in under 10 minutes. Engineers might need to do a one-time SDK installation (literally copy-paste a script tag), but after that, zero engineering involvement needed for agent creation and deployment.

Can the copilot escalate to humans?

Yes. Tandem can hand off to human support when needed, passing along full context of what's been tried.

Who on my team would actually use this?

Customer Success: Fix onboarding flows killing activation Support: Address root causes of tickets, not just symptoms Product Ops: Run experiments without waiting for sprints Growth: Fix conversion drops immediately Even engineers use it for quick fixes outside sprint cycles

Do we need to change our tech stack?

No. One script tag, works with any modern web app (React, Vue, Angular, whatever). No backend changes, no API integrations required.

What if our product changes?

Tandem adapts or notifies you. In most cases, our AI experience continues. In many cases, it can even self-repair (detect if a button changed CSS selector for instance). Worst case, for major changes, it doesn't break. The user experience just reverts to your UI and you get notified. No broken experience.

What can this AI do beyond chatting?

They can fill forms, click buttons, validate inputs, catch errors, navigate users through flows, pull data from your interface, and even complete multi-step workflows. Think of them as mini-employees inside your product who can see what users see and take action.

Does this replace our existing chatbot?

Depends on your setup. Tandem isn't a support ticketing system - it's for fixing specific broken flows where users struggle. Deploy it surgically at problem points (complex onboarding, confusing checkout, error states). Keep your chatbot for general support.

How do we maintain quality and brand consistency?

You control everything: the agent's tone, exact phrases, which actions they can take, and where they appear. Set guardrails once, agents follow them always. Product team keeps full visibility and veto power.

How do you handle sensitive user data?

We never store your users' data. Agents work in real-time on the client side. You can configure Tandem to ignore specific sensitive fields (SSN, credit cards, etc). SOC2 Type II compliant.